St Cloud auto sales may appear to be a competitive market due to the large number of dealerships that have earned dozens of four-star reviews on Google, but these numbers are ultimately meaningless. In truth, selling cars in one city is no different from selling cars in the next. It is not so much about focusing on the competitors, but rather about focusing on the customers who come through the lot.
Even at a used car dealership, most customers will have a general idea concerning the type of car they are looking for. Even if you do not have the particular make and model they want, you should know enough about the cars on the lot to direct them to something with features that mimic those in their desired vehicle. For instance, a customer who is looking for a 1990 Chevy Caprice might be open to other sturdy cars of American manufacture. Since the Caprice was used as a cop car for some time, finding a car with a similar history might interest the customer as well.
Of course, this strategy relies on the assumption that your customer knows what he or she wants. This will not always be the case. If you truly wish to succeed in the business of St. Cloud auto sales (or if you wish to succeed in salesmanship anywhere, for that matter), you need to learn how to help make that decision for them. This is a tricky business, as it must be done without seeming pushy. Subtlety is key.
The best way to achieve subtlety in this sense is to sell yourself rather than the automobile. This has been a key sales tactic since salesmanship came into existence, and it still works today. If your prospective buyer is not sure what they want, simply tell them what you would want if the roles were reversed. As the customer hears you talk about your own preferences, they will gain a better understanding of their own. Not only does this help to move the transaction forward, but it also helps to establish a sense of trust between you and your buyer.
This may seem oversimplified, and you’re right. A good salesman should never overcomplicate things. If you confuse your customer, you risk losing them altogether. If you wish to succeed in the business of St. Cloud auto sales you must be knowledgeable and personable, and little else.